Ilia Nizaev — E-commerce, Marketplace & Growth Consultant

01

About

Hands-on e-commerce consulting from a founder who has walked the path from launch to scale.

I built a women's accessories brand from a single SKU to seven-figure turnover — owning product, design, manufacturing, packaging, marketplaces, wholesale, logistics and the launch into the United States.

Это значит, что когда мы говорим о вашем бизнесе, я уже знаю, как влияет на P&L снижение возвратов на 2%, почему фото карточки 1080×1440 конвертит лучше, во что реально обходится запуск на Amazon US из-за рубежа и какие детали TikTok Shop важны, когда вы стартуете с нуля.

I work with founders who don't have time to learn this the slow way — and with teams that need a senior operator to plug in for a quarter and move the metrics.

i
Built & scaled an own brand
From concept and packaging to wholesale and marketplaces.
ii
China sourcing & contract manufacturing
Suppliers, QC, labeling, imports, B2B shipments.
iii
Trend-to-SKU operator
Demand signals → product → test → scale.
iv
US market launches
Amazon, TikTok Shop and Shopify DTC with disciplined unit economics.
v
Глаз дизайнера, дотошность финансиста
10+ years in branding, packaging, ad creative & product cards.

02

Expertise

Five things I do better than most.

iMarketplace & e-commerce operations

Listings, pricing, logistics, returns, commissions, unit economics and assortment matrix — across high-competition categories where speed-to-shelf wins.

AmazonTikTok ShopWildberriesOzonLamoda

iiProduct & trend strategy

Turning trends into commercial SKUs. The pipeline: trend → demand check → product → test → scale.

Trend researchSKU designTesting

iiiUS market entry

Практический опыт запусков в США — Amazon, TikTok Shop US, Shopify/DTC, инфлюенсеры, локальные платежи, склады, схемы импорта и готовый пул надежных партнеров.

Amazon USTikTok Shop USShopifyDTC

ivBranding, design & packaging

10+ лет в бренде и креативе: айдентика, упаковка, карточки, коллекции, digital и реклама — дизайн, который растит конверсию и снижает возвраты.

IdentityPackagingCardsAds

vFractional Head of E-commerce

Plugged in part-time as a senior operator: strategy, team, contractors, metrics, growth — for the quarters when you need a builder, not another adviser.

🇺🇸

One market in focus

The United States — the world's largest e-commerce arena.

I focus on bringing brands and products into the US — because that's where the ceiling is highest. Amazon, TikTok Shop US, Shopify DTC, US fulfillment and import paths — all under one roof.

100% US Focused

03

Who this is for

My focus: taking products from $0 to $1M a year in revenue.

That's the journey I've walked with my own brand. It's also the only journey I claim to know cold. If you're past $1M ARR and looking for the next 10x, I'm not your person — and I'll tell you in the first call.

✓ A good fit

Early-stage e-commerce brands & founders
Products doing $0–$50K/month, aiming for $1M/year
First serious US launch (Amazon, TikTok Shop, Shopify)
Founders who want a builder, not just an adviser

× Not the right fit

Already past $1M ARR, pushing toward $10M+
Enterprise or large-scale operations
Pure brand consulting with no commercial execution

04

Services & pricing

Four ways to work together — from a single call to a full launch.

i

30-minute consultation

Короткая консультация по конкретному вопросу — продукт, канал, цены, поставки, запуск. Вы приходите с вопросом — уходите с направлением.

€50flat · 30 min

Book now →

ii

E-commerce growth audit

A structured review of your business — assortment, margins, channels, marketplaces, returns, fulfilment — to surface the products that actually make money and the bottlenecks holding you back.

What's included

Assortment & SKU analysis
Margin & profitability breakdown
Sales channel review
Website / Shopify / marketplace audit
Pricing, returns & fulfilment check
Top profit-driving products identified
Growth bottlenecks & next steps

€800ИЩЕМ СЛАБЫЕ МЕСТА

Start audit →

iii

Scaling & entering the US market

A go-to-market plan for the US — assortment adaptation, pricing, marketplace selection, fulfilment, unit economics and a disciplined MVP launch plan.

What's included

US channel selection (Amazon / TikTok Shop / Shopify)
Assortment adaptation
US pricing strategy
Marketplace analysis
US fulfilment & logistics
Offer localisation
Unit economics calculation
Test-launch plan

€1,600strategy package

Plan launch →

iv

Full product launch — concept to live sales

Под ключ: беру продукт поставщика и вывожу его в e-commerce. Аудитория, ассортимент, брендинг, интернет-магазин, платежи, реклама, маркет-плейс — до первых заказов.

What's included

Target-audience definition
Assortment matrix
Branding & visual identity
Online shop setup (Shopify / equivalent)
Payments integration
Instagram & paid social launch
Amazon onboarding & first shipment
First-sales milestone

€2,800end-to-end

Kick off →

05

How we work

From the first call to metrics growth.

Step 01

Intro call

30-min call to understand the business, the question and where the lever sits.

Baseline ●

Step 02

Audit & proposal

Диагностика текущего состояния, ищем слабые места и инструмент, которым будем пробивать потолок.

+ clarity ↗

Step 03

Hands-on work

Строю, аудирую или оперирую — с еженедельными созвонами и общим воркспейсом.

+ revenue ↗

Step 04

Handover & growth

Documented playbook, KPIs in place and an optional retainer to keep momentum.

Scale ★

06

Contact

I launch, scale and amplify e-commerce brands.

Hands-on e-commerce consulting from a founder who has walked the path from launch to scale.

Five things I do better than most.

The United States — the world's largest e-commerce arena.

My focus: taking products from $0 to $1M a year in revenue.

Four ways to work together — from a single call to a full launch.

From the first call to metrics growth.

Got a product, a channel, or a question? Let's talk.

Tell me about your business.